Discover the importance of an eCommerce sales and inventory strategy with Darlene Y Mitchell

<p><span style="font-weight: 400;">Running a successful product-based business involves more than just product selling. Business owners must strategically set goals, plan their purchases, and make informed marketing decisions based on customer needs at a given time. Using customer trends to inform decisions regarding what, how and when to sell is a key part of Inventory and Sales planning.</span></p> <p><span style="font-weight: 400;">Inventory planning enables product-based businesses to have a more customer-focused approach to the business by buying products based on customer behavior. </span></p> <p><span style="font-weight: 400;">In this episode, Darlene Mitchell offers an in-depth insight into a business owner’s journey to creating an effective inventory and sales management system. Developing a clear road map, understanding seasonality, and using historical data to inform inventory purchase decisions are some of the key steps she emphasizes.</span></p> <p><span style="font-weight: 400;">Darlene explores some of the common mistakes made by business owners in sales planning. She discusses:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Not having a sales plan</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Not having an inventory plan</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Not knowing how to transition with their customers</span></li> </ul> <p><span style="font-weight: 400;">Darlene Mitchell is a profit strategist with several years’ experience in retail. She drives strategy and helps boutiques and brands develop their businesses.</span></p> <p><strong>Episode Highlights</strong><span style= "font-weight: 400;"> </span></p> <ul> <ul> <li style="font-weight: 400;" aria-level="1"> <strong>[01:35]</strong> <span style="font-weight: 400;">Darlene’s introduction </span></li> <li style="font-weight: 400;" aria-level="1"> <strong>[03:07]</strong> <span style= "font-weight: 400;"