(dis)Trusting Data, with Sid Khaitan

<p style="margin:0in;font-family:Calibri;font-size:11pt;">In this episode I sat down with <a href='https://www.linkedin.com/in/sidktan/'>Sid Khaitan, Senior Go-to-Market Manager at Chili Piper.</a> We discuss GTM strategy, Sid's career story and insights, creating scrappy marketing analytics at a startup, how to utilize Salesforce for data entry and sales insights, when to move from scrappy analytics to a full analytics suite as a growing business, revenue driven marketing success metrics, why you shouldn't trust data sometimes, and more.</p> <p style="margin:0in;font-family:arial;font-size:12pt;text-align:center;">Join the discussion below!</p> <p style="margin:0in;text-align:center;"><a href='https://twitter.com/mxapodcast'>Twitter</a>          |          <a href='https://www.linkedin.com/groups/12544814/'>LinkedIn</a></p> <p style="margin:0in;font-family:Calibri;font-size:11pt;"> </p> <p style="margin:0in;font-family:arial;font-size:12pt;">Listen to more episodes on the <a href='https://www.shopkaichu.com'>Marketing x Analytics Homepage</a>. Transcribed episodes of Marketing x Analytics are available on <a href='https://app.podscribe.ai/episode/83516791'>Podscribe.com</a>. </p> <p style="margin:0in;font-family:Calibri;font-size:11pt;"> </p> <p style="margin:0in;font-family:arial;font-size:12pt;">All view are our own.</p>