Directed by data: adaptations and innovations
Directed by data: adaptations and innovations

Directed by data: adaptations and innovations

Sarah Hassan

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Business & Finance
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<p>Featuring Shirley Lesmana, Chief Marketing Officer, Traveloka</p> <p>According to Shirley, data is embedded in Traveloka’s DNA. By constantly keeping watch on data trends, and using experimentation to manage risks, Traveloka has emerged strong from the pandemic. Hear from Shirley about the many ways in which Traveloka has taken direction from data to evolve both its business and marketing strategy.</p> <p>You may also watch on <a href="https://youtu.be/2UYhA8bq63Y">YouTube</a> or access the <a href="https://services.google.com/fh/files/misc/thinktravel_podcasttranscript_s2e6.pdf">transcript</a></p>

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