"Direct to Creator" Influencer Marketing Framework → Yash Chavan

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Description

On today’s episode, Kunle is joined by Yash Chavan, Co-Founder of <a href="https://www.getsaral.com/">Saral</a>, an influencer platform that assists brands in achieving their brand goals and mission. In his third year of engineering, Yash gathered his courage and took a leap of faith by dropping out of college to pursue his passion in business and sales. As a man of action, he went and did freelancing gigs in sales and got his first role in sales at a startup. He later on built his own agency with a four-man crew. As the agency’s client list grew, things piled up and became too heavy to handle and too messy. Out of necessity, they created SARAL. When you got more than 100+ influencers, a spreadsheet or organization tools are not enough to be on top of things. SARAL is a platform for brands to help them with the complex process of influencer marketing. SARAL’s goal is to assist brands build a great relationship with their influencers to make sure that both the brand and the influencers are profiting. It’s an interesting episode as you’d hear Kunle and Yash talk more about influencer marketing, the direct-to-creator approach, and setting up a systemic mainframe for influencers, ambassadors, and affiliates, and how he manages the SARAL community. --- SPONSORS: This episode is brought to you by: Tidio This episode is sponsored by <a href="https://www.tidio.com/">Tidio</a>, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration. With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots,