Direct-to-Consumer Advertising

<p>For MaxFunDrive 2021, Sawbones is talking about gross medicine of a different sort. In the United States (and New Zealand) we see a lot of those commercials for prescription medicines with jaunty names and a full minute disclaimer at the end. How they came to be the norm here is a complicated history of bad medicine and the shifting of credence among doctors, patients, and pharmaceutical companies.</p><p>Consider becoming a supporter of our show: www.maximumfun.org/join/</p>