Direct Mail & Testing Strategies

<p dir="ltr">Collecting and analyzing data from split testing can feel like a tedious hassle, but if you're not willing to put in the time to do a thorough job, you could be missing out on some serious opportunities to increase the effectiveness of your marketing.</p> <p dir="ltr">Using a case study published by <em>Wired</em> magazine, as well as Bob Stone's <em>Successful Direct Marketing Methods</em> book, Dan Kennedy discusses strategies for A/B split testing and how you can better put the data you've gathered to good use.</p> <p dir="ltr"><a href="https://magneticmarketing.com/" target= "_blank" rel="noopener">MagneticMarketing.com</a><br /> <a href="https://nobsletter.com/special-offer" target="_blank" rel= "noopener">NoBSLetter.com</a></p>