Dion Hughes / HiBAR

<p>Dion Hughes isn’t just a brilliant advertising and marketing mind, he’s put his money where his mouth is by creating a successful, sustainable, personal hair care brand called HiBAR. This new company aims to take on the issue of ocean plastics while delivering an optimistic start to your day.</p><p><strong>00:18</strong> - Dion Intro</p><p><strong>01:42</strong> - Why did you start Hibar</p><p><strong>03:12</strong> - Forging a different path with advertising</p><p><strong>08:14</strong> - How did freelance lead to Hibar</p><p><strong>12:21</strong> - Who is the competition</p><p><strong>15:19</strong> - Stance on sharing plastic free technology</p><p><strong>19:11</strong> - Is Hibar a new category</p><p><strong>20:16</strong> - Articulation of the brand look</p><p><strong>25:48</strong> - Intention driving interaction with the right people</p><p><strong>30:24</strong> - What are your challenges</p><p><strong>32:03 </strong>- You are the brand</p><p><strong>33:41</strong> - How do you go up against beliefs about liquid products</p><p><strong>36:10</strong> - Purpose of lathering</p><p><strong>37:43 </strong>- 10 years from now what kind of client is Hibar</p><p><strong>41:53 </strong>- Where can you find Hibar</p><p><strong>42:42</strong> - How can clients find you at Persuasion</p><p><strong>43:26</strong> - Helping brands articulate</p><p><strong>45:58</strong> - How do you think about your brand’s purpose</p>