Digitally Transforming Business from Optimization to Disruption

<p>In this episode of <em>SaaS Connect</em> by <a href="https://www.cloudsoftwareassociation.com/">Cloud Software Association</a>, Rick Witham, Director, Go-To-Market Team Lead at Microsoft, shares a presentation on what sort of digital transformation is happening in the market and where Microsoft is investing. Rick also talks about collaboration and partner opportunities.</p> <p>The three main areas covered are:</p> <ol> <li>Digital transformation and the three main areas in which Microsoft has seen these innovations happening from a technology standpoint:<br> <br> - Multi-device and multi-sense.<br> - AI.<br> - Server-less.<br> </li> <li>Go-To-Market with Microsoft opportunities for partners:<br> <br> - Microsoft is looking for partners in the four key areas of digital transformation: empowering employees; engaging customers; optimizing operations; and transforming products.<br> - How to connect with Microsoft and get started.<br> - What Go-To-Market Microsoft engagement is: four areas partners can tap into and what the journey looks like. What Microsoft does to help partners.<br> - ISV partner success and the numbers.<br> - The Cloud Marketplace is the launchpad for joint Go-To-Market with Microsoft and a growth lever for collaboration.<br> </li> <li>Tips for co-selling success:<br> <br> - Make sure you have relevant case studies that are easy to understand.<br> - Be clear about your target audience.<br> - Ensure you have partnership-ready materials.<br> </li> </ol> <p>Thank you to our amazing podcast team at Content Allies! Want to launch your own B2B revenue-generating podcasts? Contact them at&nbsp;<a href="https://contentallies.com/" rel="ugc noopener noreferrer" target="_blank">https://ContentAllies.com</a></p>