Digital News Report 2021: Insights for Public Sector Marketing

Every year I look forward to the publication of the Digital News Report, a study of how news is evolving in the Digital Age. It’s a global study of over 92,000 online news consumers in 46 countries conducted by Reuters Institute and University of Oxford.  This year’s study is shaped by the pandemic and how COVID-19 changed the news consumption habits of citizens across the world. But what does this mean for public sector marketing pros and how you engage with media and the public?  Coming up in Episode 25 of the Public Sector Marketing Show I review the Digital News Report 2021 and its impact on public sector marketing.  How COVID-19 has reshaped consumer behaviour of online news consumption  10 digital news trends that Government and public sector pros need to know to remain relevant  I take you behind the study and go into detail on its findings from a public sector marketing perspective  The role of social media in news consumption An interview with the Irish contributors of the study – the DCU Institute of Future Media, Democracy & Society  --- WIN Our Weekly Show Prize Subscribe to our https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube Channel) or https://public-sector-marketing.captivate.fm/listen (Podcast), leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow Also get a 50% discount on a https://publicsectormarketingpros.com/training-courses/ (course) of your choice with us! --- Subscribe, Rate & Review Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube) or https://www.facebook.com/publicsectormarketingpros (Facebook).  If you are a regular listener, please rate and review our show. --- Feedback Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: http://twitter.com/JS