DIGITAL MARKETING SCAMS - HOW TO AVOID THEM

<p><br></p>Digital Marketing Scams Hi, my name is Sydney Danson from the International Institute of Digital Marketing. I will be highlighting what kind of scams occur within the digital marketing world. Both businesses and individuals are on the constant lookout for tools and services that cater to increasing their following. In an attempt to grow quickly Brands and people will usually resort to the following three tactics. Buying Followers The first is buying followers, likes, and comments. Buying followers is never the answer and yet people still opt to do it. This stems from the belief that with only a few followers, others will not follow back and they won’t be able to monetize their profiles. Stolen Content The second is /buying or using stolen content. Creating your own content is time-consuming and or expensive. fresh ideas have to be generated- which can be hard to come by. If you aren’t naturally creative your best bet is to hire a content creator, however, if you lack the budget to shoot your content Some sites like Unsplash, Pexels, and Pikwizard offer verified royalty-free images. Search Engine Optimization Scams Lastly, you want to avoid search engine optimization scams Most people do not understand what search engine optimization entails and are quick to give their money to companies that claim to be able to perform wonders for their online presence. But how can you tell if you’re being taken for a ride? If an SEO company claims they can guarantee a Google Page 1 Ranking for your brand they are lying. Google’s stance on the matter is that “Google never guarantees top placement in search results or AdWords. Be wary of any company making these types of claims. Scammers will try to make you sign a contract, with a fine print stating that they own your domains, social media profiles, just for handling your social media. Conclusion It’s never a bad idea to build your digital skills because they enable self-sufficiency and save you money. There are experts with an ethical code and not everybody i