Digital Marketing KPI's - Part 3 - Website Analytics

Where advisers can look in Google Analytics to see if there are any problems with their website that's stopping people from enquiring. We look at "on-site" metrics using Google Analytics (GA) so you can quickly see if your website is being engaged with. How many people visit your website from different channels (social, search etc.) and how do they interact, how long do they spend on the site and how many convert to enquiry. After this episode, you'll be able to take a quick look at GA to see if you need to make any changes to your website that will increase the number of enquiries from the visitors you currently get.