DIGITAL MARKETING IN SPORTS

#IIDM #Digital #Marketing My name is Saleem Abdulhadi from the international institute of digital marketing. Sport has also become digitized and so have its marketing and communication strategies. But what are the elements that make up digital marketing for the sports industry? Let’s start with a not insignificant fact: many people love to play sports. Suffice it to say that, according to FIFA, more than 260 million people play soccer, or 4% of the world’s population Basketball, for its part, also has a large number of fans: there are an estimated 400 million players around the world, both professional and amateur. This means that there are millions and millions of people who engage in sports every day, who could become customers or users and who therefore constitute the target audience of many companies operating in the sports sector. One of the great advantages of digital marketing is that it has all the tools to create and exploit new touchpoints. digital marketing is worn on the wrist Among fitness bracelets, shoes with tracking devices, smartwatches to download sports and wellness applications, wearables are becoming more and more widespread, becoming an increasingly important product category of great interest for the main players in the sector Wearables, first of all, are a valuable source of data. Not only do they record individuals’ workouts and performance data, but they also track their habits and behaviors, reporting, for example, the most followed route, training times, favorite circuits, etc. The digital marketing of sport is also that of influencers Another way for digital marketing to grow and consolidate a given sports business is to exploit the digital dynamics of influencer marketing. No longer just sport In addition to representing an increasingly important business, it is also a sought-after territory to conquer for all new technologies and digital solutions, since it has specific characteristics that are fundamental for digital marketing: the importance of the experience,