Digital Marketing Certified - CHAPTER 4 - The Connection

<p><span style="font-weight: 400;">CHAPTER 4 The Connection -</span> <span style="font-weight: 400;">So there are two types of connections I would like to share with you.  The first type of connection is how you digitally connect the value we identified in chapter 3 with the person(s) we identified in chapter 2.  And the second type of connection we will discuss is how to mentally connect your brand with the person(s).</span></p> <p><a href= "https://myempirepro.com/digital-marketing-certified-chapter-4-the-connection-content-creation/"> --> READ THE BLOG POST HERE</a><br /> <a href= "https://myempirepro.com/digital-marketing-certified-chapter-4-the-connection-content-creation/"> https://myempirepro.com/digital-marketing-certified-chapter-4-the-connection-content-creation/</a></p> <p><a href="https://youtu.be/nnXem7zRQBw">--> WATCH VIDEO VERSION HERE</a><br /> <a href= "https://youtu.be/nnXem7zRQBw">https://youtu.be/nnXem7zRQBw</a></p> <p><span style="font-weight: 400;">Let’s take it backwards a little bit.  In the previous chapter, we talked about value.   You learned how 85-90% of actions and acquisitions are initiated and triggered as emotional reactions; some justify with logic later.  </span></p> <p><span style="font-weight: 400;">We also reviewed a little about the motivation theories and how your competitors are probably selling products that have only 10% of the value you offer at 10 times of your prices.  And they are selling them almost effortlessly to people that may not be able to afford it ordinarily.</span></p> <p><span style="font-weight: 400;">We reminded ourselves of the six basic human needs, certainty, variety, significance, contribution, growth, and connection.  And we discussed how you can use it to almost seem like you are creating value out of thin air.  </span></p> <p><span style="font-weight: 400;">When your message or “the value” covers just three of these six needs, it will simply come off as stupid for your person(s) to pass on your offer.</span></p> <p><span style="font-weight: 400;">