Digital Marketing Certified - CHAPTER 3 - The Value

<p><span style="font-weight: 400;">It means a lot of different things to people depending on where they are standing.  But in this chapter, my goal is to first make sure we are standing in the same position before extracting the actual value I want to share with you.</span></p> <p><a href= "https://myempirepro.com/digital-marketing-certified-chapter-3-the-value/"> --> READ THE BLOG POST HERE</a><br /> <a href= "https://myempirepro.com/digital-marketing-certified-chapter-3-the-value/"> https://myempirepro.com/digital-marketing-certified-chapter-3-the-value/</a></p> <p> </p> <p><a href="https://youtu.be/lrpQJM1z4mk">--> WATCH VIDEO VERSION HERE</a><br /> <a href= "https://youtu.be/lrpQJM1z4mk">https://youtu.be/lrpQJM1z4mk</a></p> <p><span style="font-weight: 400;">You are reading this book because you are trying to build a business or organization of some sort right? If that’s the case, keep reading.</span></p> <p><span style="font-weight: 400;">In the last chapter, we talked about “the person(s)” as one of the pillars we must clearly identify before trying to set up marketing campaigns in the digital era.  A failure to do this will simply defeat the purpose; which I am hoping is partly the benefits of tracking down every penny and making sure it doubles itself.</span></p> <p><span style="font-weight: 400;">You also learned how my 500 and change in credit score saved me from early life bankruptcy.  Personally, I’ve had some ups and downs naturally in the type of risky and non-conventional journey I chose to embark on; becoming an entrepreneur.  But it’s never gotten so bad that I had to file for bankruptcy.  Thank goodness.</span></p> <p><span style="font-weight: 400;">More importantly, you also learned how lack of proper market research and competition analysis can result in losing your life savings and/or capital; $10 at a time.  We reviewed the dangers of passion-driven biases, the greatest market research tool which is free, seed keyword and keyword phrases, the role of Artificial Intelligence and Machine Learn