Digital Agency Growth Starts with SOPs and Delegating

<p>When was the last time you took a break from your agency? Do you stress out just thinking about taking time off? Do you feel like everything will fall apart with you? This is usually the case when agency owners need to create SOPs and delegate more to their team. Getting serious about SOP documentation levels up your agency, sets up the team for success, and increases its overall value. It starts with an important mental shift and understanding your agency will actually benefit from you taking a step back.</p> <p>Today’s guest is a process and systems expert who focuses on establishing all the necessary systems and procedures to make sure you have something to lean on. If you're doing all the agency work, you’re rarely able to put 100% into anything. This is why she focuses on teaching how to leverage rest and create simple systems to increase your agency's longevity.</p> <p><strong>Alyson Caffrey</strong> is a systems and process creation expert and the founder of <a href= "https://www.operationsagency.com/" target="_blank" rel= "noopener">Operations Agency</a>. She helps founders get their agencies out of their brains and centralized to help them be more impactful. She’s also the author of <em>The Sabbatical Method: How to Leverage Rest and Grow Your Business</em>, a guide to help return business owners back to their families. With it, founders learn that taking a break can increase your business’s longevity, uncover some inefficiencies, and professionalize operations.</p> <p>In this interview, we’ll discuss:</p> <ul> <li>Taking a step back increases your agency's value.</li> <li>Simplifying SOP creation to have an immediate impact.</li> <li>3 keys to successful digital agency processes.</li> </ul> <p> </p> <h2>Subscribe</h2> <p><a href= "https://podcasts.apple.com/us/podcast/smart-agency-masterclass-jason-swenk-podcast-for-digital/id870206013" target="_blank" rel="noopener">Apple</a> | <a href= "https://open.spotify.com/show/0FiKuRTpkJ7OraCJBUIlr9" target= "_blank" rel="noopener">Spotify</a> | <a href= "htt