Digital Advertising: Create a Competition-Beating Ad Strategy with Rob Harrison-Plastow

<p>Rob is CEO at Source Nine, home to The Empathy Blueprint… which you may remember from a previous episode. </p><p>Rob and the team at Source Nine help you take the guesswork out of your ad strategies and create a highly effective campaign that deeply resonates with your target audience.</p><p>&nbsp;In this episode we discuss:</p><ul><li>The steps to create a competition beating ad strategy</li><li>Why it's crucial to start with customer research</li><li>The importance of using both Qualitative AND Quantitative research methods</li><li>Key factors in creating successful brand strategies</li><li>Tips for capturing the customer's voice to improve messaging</li></ul><br/><p>[05:45] Directly engage with customers for advantage.</p><p>[09:50] Quantitative data helps with segmentation.</p><p>[13:36] Clear objectives, solve problems, and focused participants.</p><p>[23:15] Quickly complete projects.</p><p>[29:57] Change your thinking.</p><p>[32:29] Gain customer insight for effective marketing strategy.</p><p>Digital Gearbox - grab one of 10 free one to one consultations here &gt;&gt; <a href="https://keepopt.com/digitalgearbox" rel="noopener noreferrer" target="_blank">keepopt.com/digitalgearbox</a></p><p><p class="tdfocus-1690282551148">Find your next eCommerce tool &gt;&gt; <a href="https://keepopt.com/tech" rel="noopener noreferrer" target="_blank" class="tdfocus-1690282565464">https://keepopt.com/tech</a></p> </p><p><p class="tdfocus-1689246678867">Get all the links and resources we mention &amp; join our email list at <a href="https://keepopt.com" rel="noopener noreferrer" target="_blank">https://keepopt.com</a></p><p class="tdfocus-1689246713962">Love the show? Chloe would love your feedback - leave a review here: <a href="https://keepopt.com/review" rel="noopener noreferrer" target="_blank">https://keepopt.com/review</a> or reply to the episode Q&amp;A on Spotify.</p><p class="tdfocus-1689246695124">Interested in being a Sponsor? go here: <a href="https://keepopt.com/sponsor" rel="noopener noreferrer" target="_