Differentiation Is More Than Your People, Culture & Values w/ Chala Dincoy

<p><span style="font-weight: 400;">What makes your company special?</span></p> <p> </p> <p><span style="font-weight: 400;">Is it your people? Experience? Customer service?</span></p> <p> </p> <p><span style="font-weight: 400;">Probably not. Everyone says that about their company. </span><span style= "font-weight: 400;">And if you’re saying the same thing as everyone else, you may as well not be saying anything.</span></p> <p> </p> <p><span style="font-weight: 400;">That’s why I caught up with</span> <a href= "https://www.linkedin.com/in/chaladincoy/"><span style= "font-weight: 400;">Chala Dincoy</span></a><span style= "font-weight: 400;">, CEO & Founder at</span> <a href= "https://www.linkedin.com/company/coachtactics/"><span style= "font-weight: 400;">The Repositioning Expert</span></a><span style= "font-weight: 400;">, to learn more effective ways to stand out from the crowd.  </span></p> <p> </p> <p><span style="font-weight: 400;">Chala covered:</span></p> <p> </p> <p><span style="font-weight: 400;">- Why most companies are poorly differentiated</span></p> <p> </p> <p><span style="font-weight: 400;">- The formula for successful differentiation</span></p> <p> </p> <p><span style="font-weight: 400;">- The top 5 mistakes companies make in their messaging</span></p> <p> </p> <p><span style="font-weight: 400;">Check out these resources we mentioned during the podcast:</span></p> <p> </p> <p><span style="font-weight: 400;"><a href= "https://program.repositioner.com/podcastgift">-</a> <a href= "https://program.repositioner.com/podcastgift">https://program.repositioner.com/podcastgift</a></span></p> <p> </p> <p><span style="font-weight: 400;"><a href= "https://www.amazon.com/How-Friends-Apple-Wins-Customers-ebook/dp/B016WU808A"> -</a> <a href= "https://www.amazon.com/How-Friends-Apple-Wins-Customers-ebook/dp/B016WU808A"> https://www.amazon.com/How-Friends-Apple-Wins-Customers-ebook/dp/B016WU808A</a></span></p> <p> </p> <p><a href= "https://www.amazon.com/Make-Anyone-Like-Seconds-Less-ebook/dp/B07PWGPDX6/ref=sr_1_2?dch