Differentiate with Video [THA 299]

<span style="font-weight: 400">They say a picture is worth a thousand words, but what about video? Video content has taken our world by storm, and if you’re not doing videos for your shop, you are behind. Keep listening to find out how to differentiate yourself from other shops using authentic stories from your customers and employees. </span> <strong>Watch the Episode on </strong><a href="https://www.youtube.com/watch?v=HW_zRf_ShP4" target="_blank" rel="noopener"><strong>YouTube</strong></a> <span style="font-weight: 400">Patrick Egan, <a href="https://www.sparkinteractive.com/optin-521200671638915158248" target="_blank" rel="noopener">Spark Interactive</a></span> Karim Morsli, <a href="https://www.winklerautomotive.com/wink2go" target="_blank" rel="noopener">Winkler Automotive Service</a>, Gaithersburg, MD. Listen to Karim's previous episodes <a href="https://remarkableresults.biz/?s=%22karim+morsli%22" target="_blank" rel="noopener">HERE</a> <span style="font-weight: 400">Eric Sevim, <a href="https://aplusjapaneseautorepair.com/" target="_blank" rel="noopener">A Plus Japanese Auto Repair</a>, San Carlos, CA.</span> Key Talking Points <ul> <li><span style="font-weight: 400">The importance of using video on your careers page and in recruiting efforts to let prospective new hires hear straight from your current team why it's the best place to work and why they should work there too. </span></li> <li style="font-weight: 400"><span style="font-weight: 400">Creates familiarity before a customer walks into your shop- creating bonds of trust </span></li> <li style="font-weight: 400"><span style="font-weight: 400">Content that is available and working for you 24 hours a day</span></li> <li style="font-weight: 400"><span style="font-weight: 400">Let your passion show in the video</span></li> <li style="font-weight: 400"><span style="font-weight: 400">Make a list of your songbird customers to be involved in the video and ask customers that are dropping off (in the morning)</span></li> <l