“Different” Making Competition Obsolete | Lochhead of Different

<p>The Big Themes:</p><ul><li><strong>The business case for becoming a category creator in 2021:</strong> The “be different” category designers captured 51% of the revenue growth, and 80% of the market capitalization growth.</li><li><strong>Net worth of a typical White family is $171,000:</strong> Ten times greater than that of a Black family ($17,150). (Brookings)</li><li><strong>10-second video clip just sold for $6.6M in “Non-Fungible Tokens” (NFTs):</strong> This selling of a piece of digital art has changed the future. A new category design could have profound implications.</li><li><strong>Netflix moves 2% of its cash to </strong>Black-owned banks. Twitter, Costco, others join in; Netflix moves $100M. Where do you bank?</li></ul><p>The Big Quotes:</p><p>“They're trying to move the world from one way to another way. They take big risks in doing it. They have to have a point of view.”</p><p>This episode is brought to you by BMC Software.</p>