Diane DiResta: Speaking In Soundbites for Lawyers

<p><strong>In this episode, Steve Fretzin and Diane DiResta discuss:</strong></p><ul><li>The value of speaking both in person and virtually.</li><li>Common mistakes lawyers make when speaking.</li><li>Understanding your audience.</li><li>What to do when you’re nervous (and why those nerves are selfish).</li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>Fit is often about culture, not about a skill mismatch.</li><li>It doesn’t matter if you are a fast speaker, you want to leave space in between - remember the pause. That is where the information you are sharing is going to land with the audience.</li><li>Speaking is 90% preparation and 10% delivery - the price you charge is for more than the 1 hour of your time to give the presentation.</li><li>Group things into 3 - it is more memorable. Stories also are memorable and touch the heart.</li></ul><p> </p><p><i><strong>"Speaking is one of the most powerful and cost-effective marketing tools you can have.  It's like test driving a car, they get to see you in action."</strong></i><strong> —  Diane DiResta</strong></p><p>Get a free copy of Steve’s book <i>“Sales-Free Selling”</i> here: <a href="http://www.fretzin.com/sales-free-selling">www.fretzin.com/sales-free-selling</a></p><p> </p><p><strong>Thank you to our Sponsors!</strong></p><p>Lawmatics: <a href="https://www.lawmatics.com/bethatlawyer/">https://www.lawmatics.com/bethatlawyer/</a></p><p>Get Staffed Up: <a href="https://getstaffedup.com/bethatlawyer/">https://getstaffedup.com/bethatlawyer/</a></p><p>Get Visible:<a href="https://www.getvisible.com/"> https://www.getvisible.com/</a></p><p> </p><p><strong>Episode References: </strong></p><ul><li>Gladden Longevity Podcast - <a href="https://gladdenlongevity.com/podcast-episodes/">https://gladdenlongevity.com/podcast-episodes/</a></li></ul><p> </p><p><strong>About Diane DiResta:</strong> Diane DiResta, CSP, is Founder and CEO of DiResta Communications, Inc., a New York City consultancy serving business leaders who deliver high-stakes presentations— wheth