Developing a long-term view with Userlytics Corporation's Alejandro Rivas-Micoud

<p><strong>Summary:</strong><br>This week on How To Win: Alejandro Rivas-Micoud, Founder &amp; CEO of Userlytics Corporation, a UX testing platform founded in 2009.</p><p>In this episode, Alejandro breaks down six important lessons he’s learned throughout his career. We discuss creating a strong corporate culture, deciding not to use VCs, and why people overestimate the impact of things in the short term and underestimate their value in the long term. I weigh in on the idea of 'culture eats strategy for breakfast', being your own VC, and how the best companies have high revenue per employee.</p><p><strong>Key Points:</strong></p><ul> <li>Lesson One - Culture eats strategy for breakfast (01:03)</li> <li>What does 'culture eats strategy for breakfast' actually mean? With a quote from COUNTRY Financial's Ben Kobulnicky (03:39)</li> <li>Lesson Two - User experience is the most important investment you can make (05:07)</li> <li>Lesson Three - Turning to VCs for capital should be a last resort (07:40)</li> <li>I explain how I bootstrapped Wynter with a quote from Cloudinary's Itai Lahan (09:49)</li> <li>Lesson Four - When scaling, be conservative when hiring (11:49)</li> <li>I discuss how really successful companies have high revenue per employee (14:26)</li> <li>Lesson Five - People underestimate the importance of thinking long-term (15:29)</li> <li>Lesson Six - Sometimes it pays to go global (18:21)</li> <li>Wrap-up (19:52)</li> </ul><p><strong>Mentioned:</strong></p><p><a href="https://www.linkedin.com/in/alejandrorivasmicoud/">Alejandro Rivas-Micoud LinkedIn</a></p><p><a href="https://www.userlytics.com/">Userlytics Website</a></p><p><a href="https://www.drucker.institute/">The Drucker Institute Website</a></p><p><a href="https://www.youtube.com/user/BenKobulnicky">Ben Kobulnicky Youtube</a></p><p><a href="https://www.linkedin.com/in/itail/">Itai Lahan LinkedIn</a></p><p><br><strong>My Links:</strong></p><p><a href="https://twitter.com/peeplaja">Twitter</a></p><p><a href="https://www.linkedin.com/in/peepla