Developing a distinctive marketing tone with CB Insights' Anand Sanwal

<p><strong>Key Points:</strong></p><ul> <li>How CB Insights got its start (01:13)</li> <li>Anand explains when he realized the target market for CB Insights had shifted (03:33)</li> <li>My thoughts on the transient nature of the market, and why successful companies should be prepared to adapt with a quote from Bridgefy's Jorge Rios (05:03)</li> <li>Anand explains CB Insights' unique approach to content marketing (07:00)</li> <li>I discuss the need for more creativity and more hard work in marketing (09:40)</li> <li>Anand describes the competitive landscape CB Insights in playing in (10:30)</li> <li>Why Anand believes experience and pain tolerance gives them a competitive advantage (12:36)</li> <li>I explain how excellence and mediocrity are both habits that are developed over time (15:00)</li> <li>Anand explains why figuring out your priorities as a company is key to success (16:19)</li> <li>My take on the importance of knowing where to focus resources, with a quote from Steve Jobs (18:23)</li> <li>Anand talks through the moats CB Insights is developing (20:31)</li> <li>I describe the law of increasing returns with a quote from Prof. Brian Arthur (22:29)</li> <li>Anand explain how content is still the anchor of CB Insights' marketing strategy (24:16)</li> <li>Why a personalized newsletter from Anand tested better than a more generic option (25:49)</li> <li>Anand's advice for other founders and CEOs (28:20)</li> <li>Wrap up (31:09)</li> </ul><p><strong>Mentioned:</strong></p><p><a href="https://www.linkedin.com/in/anandsanwal?original_referer=https%3A%2F%2Fwww.google.com%2F">Anand Sanwal LinkedIn</a></p><p><a href="https://twitter.com/asanwal">Anand Sanwal Twitter</a></p><p><a href="https://www.linkedin.com/company/cb-insights?trk=public_profile_topcard-current-company">CB Insights LinkedIn</a></p><p><a href="https://www.cbinsights.com/">CB Insights Website</a></p><p><a href="https://www.linkedin.com/in/jorgerios16/">Jorge Rios LinkedIn</a></p><p><a href="https://bridgefy.me/">Bridgefy Website</a></p><p><