Developer Evangelism Boosts Partnerships

<p>On this episode, <a href="https://www.linkedin.com/in/nicolasgrenie/"><u>Nicolas Grenié</u></a>, Developer Advocate at <a href="https://www.linkedin.com/company/typeform-/"><u>Typeform.com</u></a> — a company that specializes in online form building and surveys — speaks about the Developer as a customer persona, and how they should be viewed by SaaS businesses.</p> <p>For example, for certain SaaS companies, such as Twilio, Developers — including no-coders — are the main audience. It pays to put someone in charge of Developer relations in order to build better partnerships.</p> <p>Nicolas demonstrates how Typeform delivers the Developer experience and the benefits that come with that.</p> <p>He discusses how SaaS companies can bring value to the relationship through the Developer experience, API features, building a gold standard, thinking of the platform as a product, and viewing Developers as customers, and the ecosystem as a long-term plan.</p> <p><br></p> <p>Resources mentioned:</p> <p>Notion - https://play.google.com/store/apps/details?id=notion.id&amp;hl=en_ZA&amp;gl=US</p> <p>Ask Your Developer by Jeff Lawson | Book - https://www.amazon.com/Ask-Your-Developer-Software-Developers/dp/0063018292</p> <p>The Business Value of Developer Relations | Book - https://www.amazon.com/Business-Value-Developer-Relations-Communities/dp/1484237471</p> <p>Devrelcon - https://developerrelations.com/devrelcon</p> <p><br></p> <p><br></p> <p><em><strong>Note: SaaS Connect 2023 will take place in San Francisco April 19th and 20th. If you would like to be a sponsor, please contact us at </strong></em><a href="mailto:admin@cloudsoftwareassociation.com"><u><em><strong>admin@cloudsoftwareassociation.com</strong></em></u></a><em><strong> for information.</strong></em></p> <p><br></p> <p>Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at <a href="https://contentallies.com/"><u>https://ContentAllies.com</u></a>.<br> <br> <br> <br> #cloud #saas #software<