Designing for Behavior Change + Ethics + Tools with Stephen Wendel — DT101 E54

<p><span style="font-weight: 400;">Steve Wendel is the author of Designing for Behavior Change, Founder of the Action Design Network, and head of Behavioral Science at Morningstar. We talk about behavioral problem solving, his new book, ethics and behavior design, and his toolkit for anyone who wants to apply behavioral science now. Show Host: Dawan Stanford</span></p> <p><strong>Show Summary</strong></p> <p><span style="font-weight: 400;">Stephen began working with behavioral science during his years at HelloWallet. He was seeking to create products that were more attuned to the mindset of, and challenges experienced by, its customers. Stephen believes that behavioral science needs to be used not just to better understand our limitations and challenges, but also to help us discover and build the tools and solutions we need to overcome those limitations.</span></p> <p><span style="font-weight: 400;">One of Stephen’s goals has been to simplify aspects of behavioral science so that more people can use it in their work. His new book,</span> <a href= "https://www.amazon.com/Designing-Behavior-Change-Psychology-Behavioral-ebook/dp/B089VDCG8C"> <span style="font-weight: 400;">Designing for Behavior Change</span></a><span style="font-weight: 400;">, and companion workbook offers readers tools and processes that are accessible, practical, and easy to use.</span></p> <p><span style="font-weight: 400;">Stephen also offers his thoughts and advice on how behavioral science can help us rethink how we live, work, and succeed in the current COVID-19 health crisis environment, and how this time is one of tremendous opportunity when it comes to forming new life habits, not just on an individual scale, but on a societal one as well.</span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>Listen in to learn more about:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">How behavioral science is used in the creation of products and services</span></li> <li style="font-weight: 400;"><span st