Design Your Customer Experience ~ Guest Expert Laura Hand

Profit Launch With Kathleen Riessen  Intentionally designing your UX (user experience) results in higher revenue, increased customer loyalty and higher ticket prices. Guest expert Laura Hand is joining us to discuss user experience so we can learn how we can intentionally design a journey map for our customers. Laura Hand Bio: There has been a shift in our culture. It goes by many names such as essentialism, minimalism or being untamed. Its meaning is manifested in different ways. For me it’s been a time of minimizing outside influences to look inside and see what is essential to me. Although I had an amazing position, career, team. I decided to leave my executive-level marketing job of 16 years. I wanted to realign my focus to the cannabis industry to honor my family. The loss of my brother to a drug-related heart attack and my father to brain cancer has forever shaped my life. I believe that proper education and access to cannabis would have changed their outcome. That's why I created Laura Loo Experience Design and I'm spending my life committed to customer experience strategy. My desire is to have every patient feel heard, cared for and feel delighted with their cannabis wellness journey.  https://www.customerdelightprocess.com/ Lauraloohand@gmail.com   Kathleen’s Book: Joy in Uncertainty: A Guide to Creating a Meaningful Life Purchase on Amazon.com     ~ More About Profit Launch With Kathleen Riessen ~  As a former Certified Public Accountant turned marketing strategist turned entrepreneur of multiple businesses, Kathleen Riessen has the background and credibility to elevate you and your business. Kathleen started her first business while six months pregnant with her first child in the beginning of a recession. Fast forward twelve years and she has sold that business and now runs six others including her speaking and coaching business. Kathleen is the queen of harmony. In addition to running her businesses, Kathleen is Mom to three boys with her husband Josh. They have faced their share of adversity through