Dennis Geelen | Build a Brand Customers Crave

<p>What do businesses that win raving fans do that others don’t?</p><p><br>Why go to the trouble of creating raving fans anyway?</p><p><br>I cover that and more in today’s interview with the bestselling author of <em>The Zero-In Formula: The Definitive Guide to Building a Disruptive and Sustainable Business through Customer-Centric Innovation</em>—Dennis Geelan.</p><p><br>Plus we cover how Dennis has built a unique “hybrid” business model for his consulting practice that gives him the team experience of working inside a company, and the freedom of building his own practice.</p>