Defining Sprint, Release and Launch

“We try to be pristine in our application of the definitions, and what it is we’re actually trying to accomplish can sometimes get lost in the shuffle” - Kirsten Butzow   In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Kirsten Butzow, Senior VP, customer operations at Houghton Mifflin Harcourt   They discuss: <ul class="p-rich_text_list p-rich_text_list__bullet"><li>Sprints and how the market cares about usefulness and impact—not methodology</li> <li>Who is driving the release planning discussions</li> <li>How to collaborate for a launch</li> <li>Why requirements should start with data and market research</li> <li>The helpful role of a retrospective</li> </ul> Additional Resources Want to learn more about effective launches?   Launch is a course that helps you create a more strategic approach to exceed your business objectives. Learn to execute successful launches that align your entire organization around the same strategies and goals. <a href='https://www.pragmaticinstitute.com/course/product/launch/'>Enroll Today</a>