Defining No-Touch and Self-Serve Pricing with Craig Zawada

<p><strong>Craig Zawada</strong> <span style="font-weight: 400;">is the Co-Author of</span> <a href= "https://www.amazon.com/Price-Advantage-Walter-L-Baker/dp/0470481773"> <span style="font-weight: 400;">The Price Advantage</span></a><span style="font-weight: 400;">, one of the seminal books in pricing, and he is the Chief Visionary Officer at Pros. He was at McKinsey for 13 years, ended up leading their North American pricing practice. </span></p> <p><span style="font-weight: 400;">In this episode, Craig explains volatility and how it is present in businesses. He also shares how having the right or market-relevant price for your business is important and can have a huge impact on your business and in sales.</span></p> <p> </p> <p><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Learn how to know if your price is a market-relevant price </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Know more about how businesses are slowly moving towards digital, self-serving pricing instead of negotiation </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Find out how customer experience can affect your pricing</span></li> </ul> <p><span style="font-weight: 400;"> </span></p> <p><strong>“View pricing as less of a management control issue and more of a customer experience issue.”</strong><span style= "font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">- Craig Zawada</span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>Increase Your Pricing Knowledge: Become a</strong> <strong><em>Champions of Value INSIDER!</em></strong></p> <p><span style="font-weight: 400;">To sign up go to</span> <a href= "https://www.championsofvalue.com/offers/uFkHJHCL/checkout"><span style="font-weight: 400;"> insider.championsofvalue.com</span></a></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>Topics Covered:</strong></p> <p><span style="font-weight: 400;">01:50 - Craig expl