Defining Content Optimization and What it Really Means with Nate Turner of Ten Speed

<p>Brett and Nate Turner define “content optimization” and outline exactly what it means. Nate is the CEO and Founder at Ten Speed, a SaaS content optimization agency that helps companies accelerate their organic growth. Previously, he worked at Sprout Social, helping them scale from $100k to $100m in ARR and IPO. He’s a wizard when it comes to SEO, organic traffic, and content optimization.</p><p>1:10 Conversation with Nate<br>3:30 Sprout Social<br>5:00 Defining content optimization<br>9:30 ROI of content<br>11:50 Content strategy missteps<br>14:30 Content Distribution<br>19:05 Brand VS demand content<br>21:02 Examples of success<br>25:32 Outro</p><p><a href="https://www.thejuicehq.com/blog/use-content-distribution-to-drive-revenue-with-the-juices-hubspot-integration">Use Content Distribution to Drive Revenue with The Juice's HubSpot Integration<br></a><a href="https://www.thejuicehq.com/modern-day-marketer">Sign up for Modern Day Marketer</a> (the newsletter)</p><p>Follow Nate: <a href="https://www.linkedin.com/in/nateturner1">LinkedIn</a> | <a href="https://twitter.com/npturner">Twitter</a> | <a href="https://www.tenspeed.io/">Ten Speed</a> <br>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> </p>