Deanna Roy: Turning Setbacks into a Successful Hybrid Career

<p>Episode 166 / From testing out book covers to using spreadsheets to track release dates, Romantic comedy author Deanna Roy shares her tried and tested marketing strategies for self-publishing success. But it&apos;s not all about marketing tactics–Deanna also shares her personal story of finding success in the ever-changing world of publishing and the importance of finding a supportive community of fellow authors.</p><p>Intro:</p><p>Jami’s author consulting: <a href='https://www.jamialbright.com/authorservices'>https://www.jamialbright.com/authorservices</a></p><p>💜 🎙 Become a supporter of the podcast! We can’t wait to give you a shoutout in a future episode. <a href='https://wishidknownforwriters.com/support'>https://wishidknownforwriters.com/support</a></p><p>Show notes:</p><ul><li>From 350 rejections to self-publishing success</li><li>Advice to new authors: publish a short story first</li><li>Lessons learned about marketing: books that appeal to warm vs. cold audiences</li><li>How Deanna conducts a cover test for each book </li><li>Tactics to keep income up during emotionally trying times</li><li>Imposter syndrome </li><li>Indie author JJ. Knight&apos;s journey into traditional publishing</li><li>Exploring a new genre with women&apos;s fiction and the benefits of “hobby books”</li><li>Using retailer recommendation engines to maximize book sales</li></ul><p>Author website: <a href='http://www.deannaroy.com'>http://www.deannaroy.com</a></p><p><a href='https://jjknight.com/'>J.J.Knight.com</a></p><p><a href='https://readlaughswoon.com/'>ReadlaughSwoon.com</a></p><p>Other mentions:</p><p>Julia Kent on the Emotional Needs of Readers <a href='https://wishidknownforwriters.com/julia-kent-on-the-emotional-needs-of-readers-writing-ahead-and-opportunities-in-audio/'>https://wishidknownforwriters.com/julia-kent-on-the-emotional-needs-of-readers-writing-ahead-and-opportunities-in-audio/</a></p><p>How Pippa Grant Revolutionized her Writing Career with a New Pen Name</p><p><a href='https://wishidknownforwriters.com/how-pi