David Rentfrow of The Firebird in Santa Fe, New Mexico

<p>With his forward-thinking “what if?” approach to business, in a short span of time David’s leadership at The Fireplace resulted in a remodel of the company’s showroom (that had never been touched since being built in 1966) and the reevaluation and expansion of its classic product line.</p><p>This approach also shaped the company’s culture into what it is today. David explains how he has cultivated a customer-centric environment within The Fireplace of today. For example, he invites builders in the Northern New Mexico market to stop by their new showroom not only to see the products, but to <i>feel their new attitude</i>.</p><p>Listen in as David shares his journey from corporate America to entrepreneurship in an industry he previously had known nothing about, what it’s like to do business with his only son, his biggest takeaways from his mentors, and why he believes that the American Dream is a reality for everyone as it is for him and his family.</p><p><strong>Topics Discussed: </strong></p><ul><li>[02:57] David’s corporate background and what brought him to Santa Fe</li><li>[11:41] Lessons that David brought from corporate America into The Fireplace</li><li>[17:08] Working around supply chain issues and communicating these to clients</li><li>[19:35] How the market in Santa Fe has evolved over 25 years</li><li>[24:12] The old Firebird versus the new Firebird</li><li>[26:35] Training the Firebird staff to look beyond price</li><li>[31:14] David on mentorship</li><li>[38:12] David’s vision for The Firebrand</li><li>[43:39] How David learned the ins-and-outs of the hearth and irrigation industries</li><li>[45:57] The moment David realized that life and business is going great</li><li>[51:43] Lessons around taking risks that David intends to pass on to his son</li><li>[58:24] The American Dream according to David</li></ul><p><strong>Connect with Guest:</strong></p><ul><li><a href="https://thefirebird.com/" target="_blank">Website</a> </li><li><a href="https://www.facebook.com/TheFirebirdSF/" target="_blank">Faceb