David Best / Newman's Own

<p>Are you fascinated by the power of Purpose marketing with a capital P? Here’s your chance to hear directly from the OG in the space. Today we welcome David Best, the president and CEO of Newman's Own.  #Purposebranding #purposemarketing</p><p><strong>00:18</strong> - Dave Intro</p><p><strong>01:22 </strong>- How has Covid affected business</p><p><strong>02:43</strong> - Newman’s Own model</p><p><strong>04:05</strong> - Brand origin</p><p><strong>06:36</strong> - How much money Newman’s Own has raised</p><p><strong>07:41 </strong>- How did Paul Newman feel about advertising overall</p><p><strong>09:14</strong> - How did Paul and the organization feel about starting to advertise</p><p><strong>10:23</strong> - How do you look at the brand after Paul’s passing</p><p><strong>12:04</strong> - What do you learn/unlearn with traditional training for a brand like this</p><p><strong>14:49</strong> - How did you navigate values and purpose in all aspects of the business</p><p><strong>16:38</strong> - Does wide distribution affect strategy</p><p><strong>18:52</strong> - Category that Newman’s Own hasn’t succeeded in</p><p><strong>20:07</strong> - Attention towards money spent on marketing</p><p><strong>21:49</strong> - Strengths and weaknesses of brand awareness</p><p><strong>23:54</strong> - Sub brands</p><p><strong>27:02 </strong>- Tone of voice</p><p><strong>31:41</strong> - What cocktail is Newman’s Own</p><p><strong>33:09</strong> - Could Newman’s Own go into spirits<br /> </p><p><a href="https://newmansown.com">https://newmansown.com</a></p><p><a href="http://www.facebook.com/newmansown">http://www.facebook.com/newmansown</a></p><p><a href="https://www.instagram.com/newmansown/">https://www.instagram.com/newmansown/</a></p>