Data Nerds and Martech: What You Really Need to Know

<p>Your quest is to navigate the ever-changing martech landscape, find meaningful data, and turn it into actionable, profitable strategy. Easy!</p> <p>Oh, there’s one tiny catch: Your marketers and sellers will need to become data scientists too — in all of that imaginary free time they have. There has to be a better way, right?</p> <p>Luckily our guest, <a href="https://www.linkedin.com/in/walkerb40/">Brian Walker,</a> President at <a href="https://www.statwax.com/">Statwax</a>, is an expert at helping brands identify the metrics they need and create a single, powerful thread that gets everyone on the same page. </p> <p>Join us as we discuss:</p> <ul><li>Improving impact while squeezing marketing dollars </li> <li>The volatile Venn diagram of sales and marketing</li> <li>Building a content strategy that sales can truly utilize</li> <li>You don’t have to be a data scientist to manipulate it successfully</li> </ul> <p>Now that you know the secrets to refereeing the battle between sales and marketing, are you ready to learn more about post- pandemic selling or the B2B buyers’ journey? Check out the full list of episodes: <a href="https://podcasts.apple.com/us/podcast/the-b2b-revenue-executive-experience/id1242104988?mt=2">The B2B Revenue Executive Experience.</a> </p>