Data driven lead generation & sales funnels with Brent Weaver

<p><strong>In this episode of Data Beats Opinion, Brent and Keith discuss:</strong></p><ul><li>Understanding what data to look at, interpreting it correctly and following what the data tells you you should do, even when it feels uncomfortable</li><li>How to decide when a marketing campaign isn't working</li><li>What your weekly scorecard should look like and why it's important to have this data</li><li>Drilling your goals down to one simple idea that your team can rally behind</li><li>Using data to help clients decide on where to focus their energy first</li><li>Risk tolerance, monthly spend threshold and deciding when to move on what the data is telling you</li><li>The most important info to know to improve lead generation</li></ul><p><strong>You can find Brent at:</strong></p><p><a href="ugurus.com" target="_blank"><strong>ugurus.com</strong></a></p><p><a href="mailto:Brent@ugurus.com">Brent@ugurus.com</a></p>