Darren Hardy: The Entrepreneur Roller Coaster

<p>66% of small businesses fail, and it’s not for the reasons you think. So why do they fail?  That is what <a href="https://darrenhardy.com/about/">Darren Hardy</a> set out on a mission to discover in <a href="https://geni.us/DarrenHardy"><em>The Entrepreneur Roller Coaster</em></a>. </p><p>What he found was startling. All the previously reported reasons and assumptions for the failure rate (capital, location, credit, inventory management, and competition) were wrong.</p><p>Failure was not due to outside factors--they were internal. They weren't economic--they were emotional. The unexpected and terrifying emotional roller coaster an entrepreneur experiences is the greatest factor in why most quit and ultimately fail.</p>