Danny Ozment | Podcasting to Attract Ideal Clients

<p>In this episode of the Wealthy Woman Lawyer® podcast, I welcome Danny Ozment, Owner of Emerald City Productions and Business Strategist and Podcast Consultant for busy entrepreneurs and professionals who want to start a podcast for their business. </p><p>Have you ever thought of starting a podcast? If you want to build brand loyalty and make your marketing efforts more effective, you might want to consider starting one! It could be the key to growing your law firm to where you dream of it being. As podcasts become exponentially more popular, podcasting has become one of the most effective forms of content marketing and a powerful way to grow your network while connecting with potential customers. </p><p>Tune in to learn from an expert the benefits of starting a podcast as part of your law firm’s marketing strategy. Plus, listen as Danny breaks down the steps to launching a podcast along with his top tips and tools for beginners. </p><p>“If you’re starting a podcast, it really needs to be about that ideal listener. It needs to be about building a relationship with that ideal listener because this is your opportunity to do referral marketing on a grand scale and create those connections yourself.”  - Danny Ozment</p><p>Listen in as Danny and I discuss…</p><ul> <li>How Danny got into podcast production after going to school for music.</li> <li>Fascinating podcast statistics that will make you want to start a podcast.</li> <li>Why podcasting is one of the most effective forms of content marketing.</li> <li>Reasons to start a podcast for your business.</li> <li>How to improve the sound quality of your podcast (without spending tons of money).</li> <li>Danny’s most recommended microphone and recording tools for podcast beginners.</li> <li>What it really takes to start a podcast: Skills, consistency, launch strategy, pre- and post-production work, and more!</li> <li>How lawyers, specifically, can benefit from starting a podcast.</li> <li>How to repurpose your podcast into content to build your social media p