Dangers and Takeaways from the 1-800 Contacts, Warby Parker Lawsuit

<p>Can you bid on a competitor’s name on the Google Ads platform? Not if your competitor is 1-800 Contacts. The online retailer recently brought a trademark infringement lawsuit against <a href='https://www.warbyparker.com/'>Warby Parker </a>over their use of the term “1-800 Contacts” to trigger paid-search ads on platforms like Google Ads.</p><p>In this episode of the DrMarketingTips Podcast, Jennifer and Corey discuss whether what Warby Parker did is common practice and, more importantly, how small practices can be big disruptors in their market. </p>