Dana Anspach – Loving a Product Is Different From Running a Business

<p><strong>BIO: </strong>Dana Anspach is the founder and CEO of Sensible Money, LLC, a firm specializing in retirement income planning. In 2022, Sensible Money ranked on the Inc. 5000 list of fastest-growing privately owned companies in the U.S.</p><p><strong>STORY:</strong> Dana loved a fitness product so much that she decided to open her own franchise. Soon enough, she discovered running a business is so much different from loving its product. She sold the company at a loss.</p><p><strong>LEARNING:</strong> Just because a product is great doesn’t mean the business will succeed. Instead of opening a second business, create a new revenue stream in your existing one.</p><p>&nbsp;</p><blockquote class="ql-align-center"><strong>“Just because you love the product doesn’t mean the business itself will be highly profitable.”</strong></blockquote><blockquote class="ql-align-center">Dana Anspach</blockquote><p>&nbsp;</p><h2>Guest profile</h2><p><a href="https://www.linkedin.com/in/danaanspach/" rel="noopener noreferrer" target="_blank"><strong>Dana Anspach</strong></a> is the founder and CEO of <a href="https://www.sensiblemoney.com/" rel="noopener noreferrer" target="_blank">Sensible Money, LLC</a>, a firm specializing in retirement income planning. In 2022, Sensible Money ranked on the Inc. 5000 list of fastest-growing privately owned companies in the U.S.</p><p>She is the author of <a href="https://www.thegreatcourses.com/courses/how-to-plan-for-the-perfect-retirement" rel="noopener noreferrer" target="_blank">How to Plan for the Perfect Retirement</a>, a lecture series on The Great Courses and Control Your Retirement Destiny, available on <a href="https://amzn.to/3q3PtKl" rel="noopener noreferrer" target="_blank">Amazon</a>. She has hundreds of articles online and numerous educational webinars on <a href="http://youtube.com/@Sensiblemoney" rel="noopener noreferrer" target="_blank">YouTube</a>. Because of her continuing contributions to financial literacy, Investopedia named her three times to the country’s Top 100 Fi