Dan Norris - Beer, Branding, And Compound Marketing

<p><span style="font-weight: 400;">We have Dan Norris on the show today, and he’s someone who has accomplished quite a lot, with a somewhat different approach to marketing. He focuses on four core pillars: branding, community, storytelling, and content marketing. In this episode, we do a deep dive into all four of those. After founding WP Curve, which was subsequently sold to GoDaddy, Dan started a new venture, Black Hops Brewing in Australia. You’ll hear Dan discuss how he has created one of the biggest and well-known brands in his country (voted the #1`craft brewery in Australia), all with basically no ad spend. </span></p> <p><span style="font-weight: 400;">There’s a similar thread in the way he’s marketed both his WP Curve brand and his craft beer brand, and it all comes down to his concept of Compound Marketing, which is also the basis behind his new book. When you’re done, check out our conversation with</span> <a href= "https://evergreenprofits.com/lisa-cherney-being-yourself-business-strategy/"> <span style="font-weight: 400;">Lisa Cherney</span></a> <span style="font-weight: 400;">for more content strategies and how to be real to your audience even if that means being putting off others, and get some advice from</span> <a href= "https://evergreenprofits.com/anthony-constantino/"><span style= "font-weight: 400;">Anthony Constantino</span></a><span style= "font-weight: 400;">, who also runs a super fun company that really resonates with his customers.</span></p> <p><span style="font-weight: 400;">“</span><em><span style= "font-weight: 400;">It helps to take this approach where you’ve got these things compounding behind the scenes without you necessarily having to do a whole lot. I see our competitors buying billboards and doing paid ads and I’m glad we don’t have to do all that.</span></em><span style="font-weight: 400;">” - Dan Norris</span></p> <p> </p> <p><strong>Some Topics We Discussed Include:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Taking a bat