Dan Gershenson: High Caliber Branding for Lawyers

<p><strong>In this episode, Steve Fretzin and Dan Gershenson discuss:</strong></p><ul><li>Enjoying the swing and the process of business development.</li><li>Biggest mistakes professionals are doing in their social media and branding.</li><li>Deciding what you will focus on marketing. </li><li>Staying active and building your brand, even during COVID.</li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>Mistakes are part of the game - treat them like a learning experience. </li><li>There is no such thing as luck. Track your activity and learn the difference between an introduction and a quality introduction. </li><li>Become a trusted advisor - answer questions on what you do and how you can help others serve their businesses.</li><li>No brand strategy should take more than 2 months maximum. </li></ul><p> </p><p><strong>"There’s a difference between niching your brand, and niching your business." —  Dan Gershenson</strong></p><p> </p><p><strong>Connect with Dan Gershenson:  </strong></p><p>Twitter: <a href="https://twitter.com/DanOnBranding">@DanOnBranding</a></p><p>Facebook: <a href="https://www.facebook.com/buildthebrandwithin">Caliber Brand Strategy + Content Marketing</a></p><p>Website: <a href="https://www.highcaliberbranding.com/">HighCaliberBranding.com</a></p><p>Phone: 773-677-6043</p><p>Book: <a href="https://www.amazon.com/Content-Marketing-Local-Search-Prospects/dp/1076144713/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=">Content Marketing for Local Search</a></p><p>Email: <a href="mailto:Dan@HighCaliberBranding.com">Dan@HighCaliberBranding.com</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/dangershenson/">Dan Gershenson</a></p><p> </p><p><strong>Connect with Steve Fretzin:</strong></p><p>LinkedIn:<a href="https://www.linkedin.com/in/stevefretzin/"> Steve Fretzin</a></p><p>Twitter:<a href="https://twitter.com/stevefretzin"> @stevefretzin</a></p><p>Facebook:<a href="https://www.facebook.com/salesresults/"> Fretzin, Inc.</a></p><p>Website:<a href="https://fretzin.com/"> Fretzin.com</a><