Dan Antonelli Disrupting the Branding Industry | Successful Life Podcast

<div class="p-pdf_viewer_thumbnail"> <div data-page-number="1"> <p><span dir="ltr" style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;" role="presentation">In this episode of the Successful Life Podcast, I talk with Dan Antonelli about key</span> <span dir="ltr" style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;" role="presentation">strategies for developing the right logo and trade dress to drive franchise growth.</span> <span dir="ltr" style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;" role="presentation">Dan is the author of Building a Big Small Business Brand, and is the creative director</span> <span dir="ltr" style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;" role="presentation">of the branding firm KickCharge Creative. We discuss how to create a strong and</span> <span dir="ltr" style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;" role="presentation">recognizable brand for your franchise, and how to choose the right logo and design</span><span dir="ltr" style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;" role="presentation"> to support that brand. Dan shares his insights on what makes a successful</span> <span dir="ltr" style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;" role="presentation">franchise brand, and how to avoid common pitfalls when creating your own</span> <span dir="ltr" style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Rob