Daily blog (audio): Thick and fast? [My mate Jamie]

<p>Thick and fast? [My mate Jamie]</p> <p><br> We're on a mission to help one million people RISE by 2030 - join the movement at <a href="http://www.myrise.co.uk/" rel="nofollow" target="_blank">www.myrise.co.uk</a></p> <p><br></p> <p>In the 90s there was a TV advert.</p> <p>There were loads, obviously.</p> <p>But I’m thinking of a particular one.</p> <p>I think it was for a paper towel or something similar.</p> <p>Google hasn’t helped me find what I’m thinking of.</p> <p>It’s tag line was that it “Thick and fast”.</p> <p>So we started calling my mate Jamie whatever that product was called.</p> <p>Because he was a good sprinter.</p> <p>And we were suggesting he wasn’t very bright (he was / is – he works for the UN in Switzerland now).</p> <p>But that’s your mates for you – especially when you’re a teenager.</p> <p>Another word for thick is, of course, dense.</p> <p>Dense and fast.</p> <p>What a lot of foods can be.</p> <p>The most convenient meals / foods are often dense and fast.</p> <p>High calorie density.</p> <p>Quick to get and to eat.</p> <p>We can wolf down 300 calories of a chocolate bar in seconds.</p> <p>300 calories of veg takes a while to cook and another while to eat.</p> <p>So it’s understandable why, with our busy lives, we’re tempted by those quick, energy dense and, often, tastier foods.</p> <p>And put off by those more filling, but more time consuming options.</p> <p>We get it.</p> <p>So………</p> <p>What’s the answer?</p> <p>A mixture perhaps?</p> <p>And a bit of planning ahead, maybe?</p> <p>Perhaps breakfast and tea are lower average calorie density, bigger meals?</p> <p>When we, maybe, have a little bit more time?</p> <p>Lunch still a higher density, quicker option?</p> <p>Potentially putting in that little bit of time ahead of time.</p> <p>Cooking extra when we’re already cooking?</p> <p>Getting some helpful options in on the weekly big shop?</p> <p>No right or wrong.</p> <p><a href="http://www.myrise.co.uk/density">www.myrise.co.uk/density</a> might help us pick a few more filling options.</p