Daily blog (audio): Another non usage proof I hadn't noticed [Not the how many members they have one]

<p>Another non usage proof I hadn't noticed [Not the how many members they have one]</p> <p><br> <br> We're on a mission to help one million people RISE by 2030 - join the movement at <a href="http://www.myrise.co.uk/" rel="nofollow" target="_blank">www.myrise.co.uk</a></p> <p><br></p> <p>I’ve mentioned before that conventional gym models are built on none usage.</p> <p>Only about 20% of the members going particularly regularly.</p> <p>The other 80% subsidising the membership for them.</p> <p>It’s simple maths to figure this out.</p> <p>Local Globo Gym has 3,500 members.</p> <p>If everyone comes three times a week, that’s 10,500 member visits.</p> <p>They’re open 6.30am to 10pm in the week and 8 to 8 at the weekends.</p> <p>101.5 hours.</p> <p>An average of over 100 people in the club at any time.</p> <p>They don’t have anywhere near enough space or equipment for that many people.</p> <p>Social distancing or not.</p> <p>Another thing I just figured out doesn’t add up…………</p> <p>And probably should’ve done after nearly 20 years in the Fitness Industry……..</p> <p>Is the “Monthly programme reviews for all members”.</p> <p>Even if there’s two Fitness Instructors available at all times (there’s not) and each review takes 30 minutes………..</p> <p>And they had no other tasks to do than programme reviews (they do)……….</p> <p>Then you’re looking at a programme review every four to five months per member.</p> <p>More like double that in reality.</p> <p>The model is built on non usage.</p> <p>And, therefore, lack of results.</p> <p>There’s even a term in the ‘Fitness Industry’………</p> <p>“Waking the dead”.</p> <p>Where you stop contacting people after they’ve not been in for a few months.</p> <p>Because it’ll just remind them they’ve got a DD to cancel.</p> <p>Our model is built on usage.</p> <p>On results.</p> <p>On enjoying the process.</p> <p>I often say to the coaches that if people are getting good results………….</p> <p>And enjoying themselves…………..</p> <p>They’ll probably stay.</p> <p>And probably tell their friends.</p> <