Customer Lifetime Value: The Indispensable Measurement for Marketers - Neil Hoyne - Chief Measurement Strategist at Google, Author of Converted: The Data-Driven Way to Win Customers' Hearts [Data]

<p>Neil Hoyne - Chief Measurement Strategist at Google, Author of Converted: The Data-Driven Way to Win Customers' Hearts [Data]</p><p><br></p><p>What is the difference between behavioral attributes and personas?<br>Is human behavior predictable? <br>Why should you embrace irrationality when interacting with customers? <br>What's the difference between conducting a good conversation and building relationships?<br>What makes Customer Lifetime Value the indispensable measurement for marketers?<br>What are the masters of retention doing better than others? <br>What is the importance of storytelling when it comes to data?</p><p><br></p><p><strong><br>ABOUT NICK GLIMSDAHL<br></strong><a href="https://mailchi.mp/a59e7bfa46ae/sign-up-to-join-the-press-1-for-nick-content">Subscribe to my weekly newsletter<br></a><a href="https://twitter.com/Press1ForNick">Find me on Twitter<br></a><a href="https://www.linkedin.com/company/press-1-for-nick/">Find me on LinkedIn<br></a></p><p><strong>LISTENER SUPPORT<br>Purchase Nick’s books: <br></strong><a href="https://www.amazon.com/Reasons-Focus-Employee-Experience-Comprehensive/dp/B09SFCTNRY/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;qid=&amp;sr="><strong>Reasons NOT to Focus on Employee Experience: A Comprehensive Guide<br></strong></a><br></p><p><strong>Apparel: </strong><a href="https://www.teepublic.com/user/press-1-for-nick"><strong>https://www.teepublic.com/user/press-1-for-nick</strong></a><strong> <br></strong><a href="https://www.buymeacoffee.com/press1fornick">Support this show through Buy Me A Coffee<br></a><br></p><p><br></p><p><strong>BOOK RECOMMENDATIONS:<br></strong>Learn about all the guests book recommendations here<strong>: </strong><a href="https://press1fornick.com/books/"><strong>https://press1fornick.com/books/</strong></a><strong> <br></strong><br></p><p><br><strong>BROUGHT TO YOU BY:<br>VDS</strong>: They are a client-first consulting firm focused on strategy, business outcomes, and technology. They provide holistic consulting services to optimize your c