Customer Experience: The One Thing Every Business Owner Should Focus On in 2021 w/Jill Salzman

<p><span style="font-weight: 400;">When it comes to marketing, we’re often so focused on the individual aspects that we overlook how all the pieces fit together to create a memorable customer experience. </span></p> <p> </p> <p><span style="font-weight: 400;">By focusing on the whole customer experience, we can create joy, build loyalty, get repeat business, and build a strong connection with people. </span></p> <p> </p> <p><span style="font-weight: 400;">Everything we do in marketing should be about showing value to our customers, and being authentic and personable so that they genuinely get to know, like, and trust us. </span></p> <p> </p> <p><span style="font-weight: 400;">Why is email marketing so important in business right now? What parts of the customer journey can we change and improve? In today’s episode, I’m joined by sought-after speaker, author, entrepreneur, and the founder of The Founding Moms, Jill Salzman. She talks about the most important marketing elements business owners often ignore.  </span></p> <p><br /> <strong>Three Things You’ll Learn In This Episode </strong></p> <p><strong>Why authenticity and vulnerability set us apart <br /></strong><span style="font-weight: 400;">The foundation of marketing in 2021 is a personal relationship and connection. People want authenticity and realness from the people they do business with. If we want them to hire us, they have to be able to know, like, and trust us. This happens when we’re personable, engaging, and true to ourselves on social media. </span></p> <p><strong><br /> The power of email <br /></strong><span style= "font-weight: 400;">Don’t underestimate the power of email and nurturing your mailing list. Email marketing has the power to change a lot of businesses. If we dial in the content, the frequency of our emails, and our efforts to grow the list, we can deepen our customer relationships. <br /> <br /></span></p> <p><strong>How to gain insight into your customer’s journey<br /></strong><span style="font-weight: 400;">Many entrepreneurs don’