Customer Experience on your website by improving your copy

<p>Alice Brown is chief fish tickler at Alice Writes Copy – yes she’s a copywriter specialising in balancing the rational with the emotional to fix the holes in your customer journey. AND a nominee for this year’s Entrepreneur of the Year in the Women’s Awards.</p><p>We're discussing how to massively improve the customer experience on your website by getting the copy right. Starting with HOW to work out what you should be saying, and moving into where to make the tweaks for the maximum impact.</p><p>Get all the links and resources we mention at <a href="https://keepoptimising.com/?utm_source=captivate&amp;utm_medium=episodenotes" rel="noopener noreferrer" target="_blank">KeepOptimising.com</a></p><p>Episode sponsored by <a href="https://www.klaviyo.com/?utm_source=podcast&amp;utm_medium=referral&amp;utm_campaign=masterplan" rel="noopener noreferrer" target="_blank">Klaviyo</a></p><br/><br/>This podcast uses the following third-party services for analysis: <br/><br/>Chartable - https://chartable.com/privacy