Customer Data x Marketing Analytics, with Don Smith

<p>In this exciting episode, I sat down with <a href='https://www.linkedin.com/in/j-donald-smith-9459796/'>Don Smith, Strategy & Chief Analytics Officer at Brierley & Partners</a>. We discussed brand health measurement, lifetime value scoring, encouraging emotional as well as rational reasoning for customer loyalty, how to build a useful Sankey diagram, calculating ROI on marketing programs, best practices in direct mail, how to survive the death of the cookie using first party data, aligning your values with a diverse customer base, and more. </p> <p class="p1" style="text-align:center;">Join the discussion below! </p> <p class="p3" style="text-align:center;"><a href='https://twitter.com/mxapodcast'>Twitter</a>          |          <a href='https://www.linkedin.com/groups/12544814/'>LinkedIn</a></p> <p class="p1">Listen to more episodes on the <a href='https://mxa.podbean.com/'>Marketing x Analytics Homepage</a>. Transcribed episodes of Marketing x Analytics are available on <a href='https://app.podscribe.ai/episode/82934937'>Podscribe.com</a>.</p> <p class="p1">All view are our own.</p>