Customer Data Platforms with Vijay Chittoor

<p><strong>In this Marketing Over Coffee:</strong><br /> In this episode learn about SmartHub Customer Data Platforms (CDP), Agility of Decisioning, and more!</p> <p><a href= "http://traffic.libsyn.com/marketingovercoffee/MoC655.mp3">Direct Link to File</a></p> <p>Brought to you by our sponsors: <a href= "https://get.upfluence.com/moc"><strong>Upfluence</strong></a> and <strong><a href="http://mprofs.com/careercoffee">MarketingProfs Career Day</a></strong></p> <p><a href="https://www.linkedin.com/in/vijaychittoor/">Vijay is Co-Founder & CEO at Blueshift</a></p> <p>Walmart, Groupon and Beginning by watching CX change</p> <p>The mistake is thinking about channels instead of CX</p> <p>Where does CDP fit in with the rest of the martech stack?</p> <p>Agility of Data Access, Agility of Decisioning</p> <p><strong>15:28</strong> <strong>Wit</strong><strong id= "docs-internal-guid-bfcd0200-7fff-11b0-9ea6-2459138a1a82">h Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases.</strong></p> <p><strong>Get your free software demo to find out how Upfluence can help your brand at <a href= "https://get.upfluence.com/moc">https://get.upfluence.com/moc</a>.</strong></p> <p>At what size does a company start to think about a CDP?</p> <p>AI recommendations, realtime engagement, scaling across channels</p> <p><strong>23:33</strong> <strong id= "docs-internal-guid-69567b36-7fff-5c1b-0477-4bd226c">MarketingProfs Career Day</strong></p> <ul> <li><strong>Learn directly from LinkedIn experts and employees how to create the ideal profile and how to put the world’s largest professional network to work for you</strong></li> <li><strong>You’ll get a template for creating the most impactful story of you that’s ever been told.</strong></li> <li><strong>And you’ll learn to put science to work for you to motivate to actually do the things you’ve been pro