Curation as the Centerpiece of Your Marketing Strategy

<p>Brett McGrath was inspired to write an article after reading Amanda Natividad’s article, “The Case for Permissionless Co-Marketing.” Amanda Natividad is the VP of marketing at SparkToro, an audience research tool that helps you discover people's sources of influence. “Permissionless co-marketing” is promoting/sharing/re-tweeting someone’s content, because you enjoy it and share similar philosophies. Promoting someone’s work (without asking for anything in return), leads to genuine relationships, better collaborations, and strong leads. </p><p>0:00 Intro <br>2:46 Discovering new artists <br>7:09 Curation <br>7:27 Amanda’s article <br>11:55 Content collaboration <br>13:30 Old, outdated, ineffective collaborations <br>15:40 The Juice’s marketing strategy <br>18:00 Brett’s article and 3 key takeaways </p><p><a href="https://sparktoro.com/blog/the-case-for-permissionless-co-marketing/">The Case for Permissionless Co-Marketing</a> by Amanda Natividad <br><a href="https://www.thejuicehq.com/blog/why-curation-is-the-centerpiece-of-the-juices-marketing-strategy">Why Curation is the Centerpiece of The Juice's Marketing Strategy </a></p><p>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a>  </p>