CTQ Smart Levers with Harish & Ramanand - 11 - Alchemy

<p>Smart Levers are short conversations around themes, topics, ideas, terms, models that everyone should know about. In this episode, we talk about ad mastermind Rory Sutherland's unusual but influential way to persuade people: by letting go of logic and being irrational.</p> <p>Discover wisdom with CTQ Smart Levers, alongside CTQ founders BV Harish Kumar &amp; J Ramanand.</p> <p>---&nbsp;</p> <p>For shownotes and more smartcasts visit http://www.choosetothinq.com</p> <p>---</p> <p>Kepe updated with the latest wisdom to keep you smart on the CTQ Telegram channel: http://t.me/choosetothinq</p>